"We selfishly live a good life so that we can altruistically lead others to do the same..."

Here's What Happened

As a SEAL sniper instructor, it was my job to see what my students could not see. My role was to observe their performance, so I could expose them to and correct their tactical and strategic mistakes, then teach them the fundamentals, rhythms, processes and practices they had to embody to win.  

In  2008 I departed the SEAL Teams and brought the principles of performance I had developed into the corporate world. With deadly accurate levels of precision and process, we proved that the same fundamentals used to train Snipers, applied to corporate teams.

In 2014, with a desire to live life on my own terms, I departed the corporate world to reconstruct my life so that I could lead others to do the same. It took me just over 3 years to design and build what I considered an exceptional life. One designed by me, for me.  

In 2017, with many lessons learned, I hired my own coach and consultant to convert my unique experiences into real and tangible offers that would radically impact the lives of others. This led me to launch two small and very exclusive groups --  Strategic Training Group and SEAL Pups.

Eric Davis - Former SEAL - Author "Raising Men"  

Average Frog Membership

Real & proven performance principles. That you can trust and apply to your life now.

This is not a book, podcast or even a course. It's a tangible commitment to living a good life with no more unacceptable compromises. 

This is a set of practices you'll be in to align your time, energy, desires and money with your true purpose, your real mission on this planet.  A set of accomplishments that you can produce and build from.   

Immediately begin investing what ever level of capacity you’ve come to this page with. Begin to build the strategies, tactics and practices that will increase your capacity (time, money, energy, desire) to care for that which matters most to you. 

Register HERE

Strategic Training Groups

Elite groups of 7 high performing Executives & Entrepreneurs that meet twice a month online and three times a year to go on “SEa-Air-Land (SEAL) inspired excursions designed to produce brotherhoods, and inject some general savagery back into our lives.  

The curriculum focuses on helping each person make what I call the “pivot.” It was that shift in my life when I stopped giving my first fruits to my career and what was leftover to my personal live -- body, relationships, spirituality, fun, etc. We accomplish all this by mastering 4 fundamentals of life optimization.  

Learn more HERE

SEAL Pups

SEAL Pups takes the best of Girl / Boy Scouts, Special Forces, firefighting, rescue, and law enforcement to inspire high levels of confidence and functionality in our kids.

We  teach leadership, teamwork, grit and self reliance while developing the practical skills of surviving and thriving.

SEAL Pups gives families something they can do together. Adventure, fun and confidence building not just for the kids, but for the parents too. 

Learn more HERE